ACKNOWLEDGEMENTS
This book would not have been a reality but for the timely and involved support of several individuals and organizations. The kind support I received from these sources was spontaneous and unstinted. I am indebted to Prof. Dipak C. Jain of the Kellogg School of Management and Prof. Kevin Lane Keller of Tuck School of Business for their time and support they have provided for this book. The encouragement and motivation provided to me by academics of such eminence reflects rare humility and greatness that transcends worldly and world-class success. I would like to express my gratitude to Mr Bijou Kurien, Chief Executive, Reliance industries Ltd., India and Mr Bharat Puri, Regional Commercial Strategy Director, Cadbury Schweppes ...
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