This book is intended for students and practitioners interested in the conceptual aspects of marketing. In order to explain these concepts, examples of brands have been used. Brands have been shown in a positive manner and the academic interpretation of examples, linked conceptually, is not intended to reflect correct or incorrect product handling and brand strategies. All public-domain information has been provided wherever appropriate.
All brand and product names are trademarks or registered trademarks of their respective holders. All rights with respect to those trademarks or registered trademarks are reserved by their respective holders.
Copyright © 2007 Dorling Kindersley (India) Pvt. Ltd.
This book is sold subject to the condition that ...
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