Introduction
I entered the marketing profession quite by accident. Over 30 years ago I graduated from university with a degree in computer science, and for the 4 years I was earning that degree, I worked at the university data center. I had the academic underpinnings to develop software and a résumé that included highly relevant experience. Despite the relatively poor job market when I graduated, I had three good offers. Surprising myself, I chose the one with the lowest starting salary, at IBM, because I liked the culture and upward mobility there. IBM didn’t see me as a software programmer, but instead put me in a sales and marketing branch office. I never wrote a line of code from that day forward, and I didn’t regret it.
I was immediately ...
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