INDEX
A
Abbot
Adams, Scott
AIG
American Marketing Association
American Express
Apple
Aspen Institute
Authenticity
Avis
Avon
B
Baby boomers
Bank Rakyat Indonesia
Base of the pyramid. See Bottom of the Pyramid (BOP)
Ben & Jerry’s
Berlin Wall
BlackBerry
Blog
Body Shop, The
Boehringer Ingelheim
Bono
Borden, Neil
Bottom of the Pyramid (BOP)
BP
Brand:
equity
identity
image
integrity
management
Branson, Richard
Brazil
Brazil-Russia-India-China (BRIC)
Bristol-Myers Squibb
Buffett, Warren
Butman, John
C
Calne, Donald
Campbell Soup
Cause marketing
Cemex
Challenge plot
Channel partner:
as change agent
as collaborator
as creative ally
Channel partnership
Character building
Chicken Soup plot. See Connection plot
China
Chopra, Sunil
Chouinard, Yvon
Christensen, Clayton
Cisco
Coca-Cola
Cocreation
customization
platform
Colgate
Collaborative marketing
Collins, James
Communitization
Connect and develop
Connection plot
ConocoPhilips
Consumer empowerment
Consumer-centric marketing. See Marketing 2.0
Conversation
Corporate brand
Covey, Stephen
Craigslist
Creative society, age of
Creativity plot
Crowdsourcing
Cultural brand
Cultural marketing
Customer management
D
David and Goliath plot. See Challenge plot
Davis, Mellinda
Day, George
Dell
Dell, Michael
DeSantis, Jake
Developing country. See Emerging market
Differentiation
Dilbert
Disney
Dolan, Paul
Doughnut principle
Drucker, Peter
DuPont
E
eBay
Education
Emerging market
Emotional marketing
Enron
Enterprise Rent-A-Car
Experience ...
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