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Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth by Ian C. Macmillan, Rita Gunther McGrath

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APPENDIX

THE 40 MARKETBUSTING MOVES

1. Reconstruct the Consumption Chain

Can links in the existing chain be eliminated or combined with other links?

Can you completely replace this set of links with some other set?

Can you accomplish the same outcome with a different chain?

Can you reshuffle the links to improve your customer’s experience?

If parts of the chain are a hassle, can you solve the problem in a different way?

Can you create a complete solution to replace a piecemeal solution?

2. Digitize to Combine or Replace Links in an Existing Chain

Inspect each link in the chain. Can you find ways to deploy Internet, telecommunications, or information technology and thereby dramatically enhance your offering by

Replacing or combining links? ...

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