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Market Entry Strategies, 2nd Edition by Mario Glowik

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Early internationalization concepts focus on personal relationships, and the internationalization process is viewed as ‘value-creating-events’ (Jones and Coviello, 2005: 297). Internationalization performance is understood as the result of human behavior (e.g., open mindset, innovative, global mindset) in a context of time (e.g., taking the opportunity at the right time). New internationalization concepts focus on learning through personal relationships (e.g., the entrepreneur and the firm’s team and their relationship to suppliers, customers, and other stakeholders), which significantly influence the internationalization activities of the firm. The extent and the quality of personal relationships change over time. Consequently, the behavioral ...

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