Introduction
What differentiates Market Entry Strategies from other publications on the subject? This book serves the reader through its unique integration of internationalization theories with real-life global business practise. Complex issues are explained in a manner that results in understanding, and relevant topics are applied in authoritative industry and firm case studies. The focus on Asian firms in the case studies delivers interesting insights into modern high-technology industries and changing global business dynamics. Various illustrations and tables enable comprehension of the points being discussed.
Questions at the end of each chapter help the reader review the core content of the chapter topics. The review questions are suitable ...
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