Market Data Analysis Using JMP

Points to Remember

There are several main points to remember from this chapter:

1. Market researchers provide information about market operations, organization, needs, and performance.
2. Market researchers rely on four tools:

   1. surveys: overworked to the exclusion of databases;
   2. tabs: provide static snapshots of survey results that are difficult to change and are univariate;
   3. simple charts: static and simplistic;
   4. spreadsheets: error-prone and used for analysis and as database managers.
3. The goal of market researchers should be to provide actionable information about market forces with dynamic tools and sophisticated analyses.

Last updated: January 4, 2018