Introduction
The bulk of your time
on a market research project, the tasks you have to do and the time
you have to spend doing them, is spent preparing the data for analysis.
If the data are not in the right form, properly documented, and with
the relevant variables then a lot of time will be wasted.
The aim of this chapter
is to show you how to prepare your data and streamline your overall
workflow process using JMP. This chapter has two major objectives:
-
Discuss the types of market research data you may have.
-
Show how to perform common tasks for organizing and managing data in JMP.
I show you how to integrate
JMP and SAS to make the workflow process even stronger.
The types of research your management or client will ask ...
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