Market Data Analysis Using JMP

Introduction

I focus on analyzing sales data from a data warehouse or data mart in this chapter. Most of the analysis procedures described in earlier chapters for survey analysis can be applied here: dynamic graphing and tabulations, correspondence analysis, and hypothesis testing as some examples. This chapter differs from the others by focusing on regression modeling, primarily on a theoretical basis for a model, data analysis, estimation, and interpretation.

Although this chapter is entitled “Modeling Sales Data,” the material covered can be applied to any modeling situation involving a continuous dependent variable. Sales just happens to be a good example. So if you ask consumers in a survey to indicate the number of hours they surf the ...