About This Book
Purpose
Businesses are drowning
in data. Market data, whether from surveys or a data warehouse or
data mart, must be analyzed dynamically to reveal patterns and relationships.
Simple static tables and pie and bar charts don’t suffice.
To convert market data into actionable, data-driven decisions, you
need software that offers three key features: powerful data handling
and scripting tools; and dynamic graphing and tabulation capabilities
to drill down and link data; market-oriented statistical methods,
such as choice models.
JMP® gives you access to the right data-handling tools, a rich array of analytical methods, and dynamic views of your data so that you can drill-down and link the data across several displays for comprehensive ...
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