Book description
With the powerful interactive and visual functionality of JMP, you can dynamically analyze market data to transform it into actionable and useful information with clear, concise, and insightful reports and displays. Market Data Analysis Using JMP is a unique example-driven book because it has a specific application focus: market data analysis. A working knowledge of JMP will help you turn your market data into vital knowledge that will help you succeed in a highly competitive, fast-moving, and dynamic business world.This book can be used as a stand-alone resource for working professionals, or as a supplement to a business school course in market data research. Anyone who works with market data will benefit from reading and studying this book, then using JMP to apply the dynamic analytical concepts to their market data.
After reading this book, you will be able to quickly and effortlessly use JMP to:
- prepare market data for analysis
- use and interpret sophisticated statistical methods
- build choice models
- estimate regression models to turn data into useful and actionable information
Table of contents
- Title Page
- Copyright
- About This Book
- About the Author
- Acknowledgments
- Chapter 1: The State of Market Research
- Chapter 2: Using JMP for Market Research
- Chapter 3: A Very Short Introduction to JMP
- Chapter 4: Preparing For Data Analysis
- Chapter 5: Survey Data Analysis: The Fundamentals
- Chapter 6: Extending Survey Data Analysis: Choice Studies
- Chapter 7: Extending Survey Data Analysis: Market Segmentation
- Chapter 8: Modeling Sales Data
- Appendix 1: Chapter 5: JSL Code to Submit to R
- Index
- Additional Resources
Product information
- Title: Market Data Analysis Using JMP
- Author(s):
- Release date: February 2018
- Publisher(s): SAS Institute
- ISBN: 9781629604855
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