Bibliografía

  • BUNZ, ULLA K.; MAES, JEANNE D.: Learning Excellence. Southwest Airline’s approach. MCB University Press.
  • CHRISTENSEN, JOHN: FISH! A Proven Way to Boost Morale and Improve Results. Hyperion, 2000.
  • COLLINS, JIM: Good to Great: Why Some Companies Make the Leap...and Others Don’t. Harper Business, 2001.
  • DU PLESSIS, ERIK: The branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand. MillwardBrown, 2011.
  • GONZÁLEZ, DOLORS: La Fageda, història d’una bogeria. Les claus de l’èxit d’un projecte social i empresarial. La Magrana, 2008.
  • KIM, W. CHAN; MAUBORGNE, RENÉE: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Harvard Business Review Press, 2005.
  • MACDOUGALL, ...

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