CHAPTER 3

Modeling Enterprise Issues

Introduction

The first two chapters of this book provided reasons to use system dynamics (SD) modeling in a company or organization and enough brief guidelines to understand, and perhaps experiment with, iThink models and modeling with their trial software.

This chapter provides some detailed guidance on how to start such a project if the reader is interested in doing so. The guidance in this chapter comes from a multitude of sources, unlike that in Chapter 2. I have drawn on Richmond, but also on an online course, a number of other resources that I will identify as we progress through the chapter, and of course, my own experience with modeling, both directly and indirectly.1

The intention is to give the user, ...

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