Chapter 27. Anatomy of an Innovation Machine: Cisco Systems
Vijay Govindarajan and Chris Trimble
Introduction
The Innovation Imperative
The twin forces of globalization and the digital revolution are transforming the world economic landscape at an unprecedented rate. Formerly state-dominated economies are becoming globally integrated. As a result, competitors can be anywhere on the globe. Furthermore, new Internet-based technologies are rendering traditional business processes obsolete and at the same time creating opportunities for completely new ventures that threaten long-stable corporations.
No corporate strategy lasts indefinitely, because no competitive advantage can be sustained forever. But in the current environment, characterized ...
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