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Managing Writers by Richard Hamilton

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Chapter 20. Managing Content

Content is King

Sumner Redstone

Content Management (CM) comprises everything you do to organize, store, share, and publish content. Content management is critical for the same reason personnel management is critical; you need to manage the things that are important to your business, and the two most important things to you as a documentation manager are your people and your content.

Content management has always been a central focus for documentation managers, but only recently has it gained an acronym and the close attention of software vendors and consultants. Most of that attention has little to do with technical documentation per se. Instead, it comes from the Internet, which has enabled companies ...

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