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Managing Writers by Richard Hamilton

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19.2. Developing Content for the Internet

While you can shovel content onto the Internet, that is far from the best method. People read web pages differently from the way they read most printed material. They tend to scan, look for something that catches their attention, skim that part, and skip the rest.

To create useful web content, you need to write differently than you do for print. I will outline some guidelines for writing for the web, but this is a big topic; for a more detailed exploration, I recommend Jakob Nielsen's work, including: Writing for the Web[NielsenWW] and Concise, SCANNABLE, and Objective: How to Write for the Web.[NielsenCSO] Nielsen is down-to-earth and insightful in all of his writings, but his work on writing ...

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