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Managing Writers by Richard Hamilton

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17.3. Writing the Business Case

Your management will dictate the exact form for a business case. If they do not have templates, ask for copies of successful business cases for other projects. However, no matter what the exact form is, any business case will contain the following elements:

17.3.1. Business need

The business need defines the opportunity being pursued or the problem being solved. It baits the hook. After reading this section, a manager should be thinking that you have identified either a compelling opportunity or a serious problem that deserves attention.

If you are pursuing an opportunity, you will most likely describe an unserved or badly served market. For example, if you are proposing a training product, you ...

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