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Managing Without Walls: Maximize Success with Virtual, Global, and Cross-Cultural Teams by Kevin Wegryn, Colleen Garton

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The Virtual Team’s Operations

The virtual team consists of the three partners and 12 employees. The employees’ roles break down into the following categories:

  • General and vendor management

  • Editorial management

  • Content providers/writers

  • Website/graphic design

  • Marketing

  • IT professionals

  • Ad sales

  • Bookkeeping

  • Administrative support

Some team members fill more than one role on the team, and split their time between the functions. The team members coordinate efforts, but generally do not work collaboratively on specific tasks or projects due to the diverse nature of their roles on the team. Most of the business functions are very self-contained, and employees are expected to work independently.

To effectively manage the business and the individual team members, ...

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