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Managing the New Generation by Carolin Rekar Munro

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Tapping into social media – are you digitally networking?

Did you know that in the majority of emerging countries, over 95 percent of Gen Ys own a smartphone? Text messaging is as natural as breathing and consumes upwards of 45 hours of Gen Y's time each week? A Facebook account is considered a networking imperative for Gen Y– it is a staple in their digital diet?

–Pew 2010

This is Gen Y's reality. In the eyes of Gen Y, technology is not a tool to be used; it is their identity—an extension of who they are. Their world revolves around technology as their main source of information, entertainment, socializing, professional networking, and expressing who they are and what they stand for. Knowing the significant role that technology plays in Gen Y's ...

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