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Managing the New Generation by Carolin Rekar Munro

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Chapter 2. Attracting Gen Y Talent to Your Company

Now that we know who Gen Y is, where do we find them?

This question nips persistently at our business heels. Over the next few years, we will find ourselves in a bleak and volatile labor market in which to recruit staff in general, let alone qualified Gen Ys. With the mass exodus of baby boomers from the workplace, which has already begun, the labor market will be earmarked by three core challenges:

  • An overall shortage in the number of workers for the jobs that are available in the labor market—demand trumps supply
  • A scarcity of workers with the right blend of skills, abilities, and knowledge to fill jobs that are currently available, especially at the leadership level
  • Gen Y's preference for self-employment ...

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