Chapter 70. The Series A Crunch Survivorâs Guide
I got a ton of feedback on my email from Christmas Day titled âThere Is No Series A Crunch.â
If headlines, and peopleâs attention spans for them, allowed for more complete arguments, the headline could have been expanded to: âThere Is No Series A Crunch for Startups with These Characteristics....â
Besides, headlines are best when they seduce you with only partial information. Whatâs the fun of getting all the facts in one line and moving on with your life (like weâre doing with the LAUNCH ticker)? ;-)
Much of the feedback Iâve gotten came from both sides of the table: founders and investors, and of course some bloggers and âsocial media experts.â Of course, social media experts should be renamed âpeople who talk a magnitude more than their experience entitles them to,â but I digress.
This is specifically to founders who are not able to raise a Series A. If youâre an investor, you canât read this.
OK my founders, time for some #realtalk. If you canât raise a Series A, youâve learned itâs probably because of some combination of the following:
Your team lacks a track record.
Your product execution is not competitive with other products investors are seeing.
You lack product traction.
The market youâre addressing is not big or âimportantâ enough.
Youâre fishing in a recently poisoned pond (e.g., the deal space pioneered by Groupon).
Your valuation doesnât match reality.
Your burn is unjustified, ...
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