Realism, Not Magic
Growing software is a realistic way to start with ambiguity and end up with working software real people want. There isn't anything magical or mystical about it. It's based on a simple premise that everybody on the team is trying to figure out what the heck is going on from moment to moment. Most projects I've been part of look exactly that way, despite what the plan says.
When new strategies suggest there's a secret formula for changing your organization into an agile hunter in the market, be afraid. If something sounds too good to be true, it probably is. We have yet to discover a single process, or technology, or organizational structure that will make all your problems go away. Growing software certainly won't. I do believe ...
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