Confrontation

Most companies are locked into this kind of behavior, which has built up over time. The result is software projects that run over people and often don't satisfy anyone when the projects are done. In most cases, the people who are locked in simply can't see it. They may be suspicious that something isn't right, but they can't put their finger on the problem exactly. This is because they're conditioned to ignore the real problem: Their ways of thinking and behaving don't produce the results they want.

We continue to act in ways that hurt ourselves and others because we get a payoff for it. Our payoff for running software projects like assembly lines is reduced anxiety because we feel like we're more in control, and because we can ...

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