Asking for Money
People who sponsor projects—that is, the ones with budget to pay for them—need answers to three questions before they'll commit their dollars:
What new or better business capability will I get from the project?
When will I get it?
How much will it cost?
Potential project sponsors need answers to these questions for two reasons. First, there's probably some serious money on the line. We might be talking about millions of dollars. People putting that much money at risk aren't likely to allocate budget to back-of-the-napkin soirees into the unknown. They need more information than that, and managers have to give it to them. Second, people in the organization, including managers and programmers on software development teams, need goals. ...
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