Moving in the Right Direction
The team sets out to grow software, not baked goods (although, some ideas can be half-baked). They grow that software for reasons they think make the most sense. Growing software is a self-organizing process, so no grand potentate says, “We will now seek out a new market with a new piece of software.” People on the team might decide that collectively, and start growing software to steer them toward that goal they decided to start trying to achieve.
Growing software is about motion. The team continually changes the software as it grows. There are times to stop and sit still, but they can't last forever. If the team sits still, they learn very little and make no progress. They have to do, and pay attention while they're ...
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