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Managing Social Media in Libraries

Book Description

Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information environment, the collaboration among library organizations, and the ways social media may convert the loose connections between library staff members. The book takes librarians beyond the mechanics of using social media, and establishes a framework to move library managers and leaders toward making social media effective. Managing Social Media in Libraries is structured around key topics in this area, including: refocusing after the first use of Web 2.0; library organisations as loosely coupled systems; social media within such systems; defining a purpose for the use of social media; connecting messages and tools; and integrating social media into standard websites.

  • Provides practical ways of thinking about social media for library managers and leaders
  • Provides examples of policies, workflows, and uses of social media tools for library managers and leaders
  • Defines organizations as coordinated systems and discusses how social media tools can emphasize the benefits of coordination

Table of Contents

  1. Cover image
  2. Title page
  3. Table of Contents
  4. Copyright
  5. List of figures
  6. List of abbreviations
  7. Acknowledgements
  8. Foreword
  9. Preface: make social media fit your library
  10. About the author
  11. Chapter 1: Where have we been with social media?
    1. Abstract:
    2. Introduction
    3. Filtering vs searching
    4. Attention is expensive, while storage is cheap
    5. Time to step back and refocus
  12. Chapter 2: Library organizations as loosely-coupled systems
    1. Abstract:
    2. Introduction
    3. Coordination tools
    4. Presidio of San Francisco Coast Guard Station
    5. What are coordination tools?
    6. The library as loosely-coupled system
    7. Strengths and weaknesses of loosely- coupled systems
  13. Chapter 3: Social media in loosely-coupled systems
    1. Abstract:
    2. Introduction
    3. Internal: capturing knowledge
    4. Internal: collaboration
    5. External: marketing and outreach
    6. Internal and external: giving your people a voice
    7. Internal and external: connecting virtual and physical
    8. Disintermediation
  14. Chapter 4: Defining a purpose
    1. Abstract:
    2. Introduction
    3. Technology adoption
    4. The difference between marketing and community
    5. Joining the conversation
    6. Generated content vs curated content in a fact-checking world
    7. News about the library
    8. Capturing events
    9. User contributions
    10. Capturing internal knowledge
    11. Collaboration
    12. Decision making
    13. Visibility
    14. Finding a focus
    15. Start a good blog
    16. Challenges of participation
  15. Chapter 5: Connecting social media tools to the organization
    1. Abstract:
    2. Introduction
    3. Conundrum of control
    4. Coordination tools and social media
    5. Policies and engagement
    6. Crafting a Social Media Policy
    7. Impact of budgets
    8. Organizational culture and participation rules: creating a shared vision
    9. Management and coordination
    10. Motivating employees to use
    11. Living with mistakes
    12. Finding collaboration, coordination and focus
  16. Chapter 6: Integrating with standard websites
    1. Abstract:
    2. Introduction
    3. The homepage is the homepage
    4. Land wars
    5. Usability testing
    6. Integrating across the sites
    7. Gaining efficiency through RSS
    8. OPACs, subscription tools and social media
    9. The death of social media pages
    10. Unified voices
  17. Chapter 7: Leadership: big ideas do not have to be that big
    1. Abstract:
    2. Introduction
    3. New librarianship
    4. No one can predict the future
    5. Predicting the future
    6. Identity crisis
  18. Glossary
  19. Bibliography
  20. Index