Managing Research, Development, and Innovation: Managing the Unmanageable, Third Edition

6.3. STRUCTURING THE ORGANIZATION FOR OPTIMAL COMMUNICATION

People are more motivated if they have clear goals and know how their job fits the goals of the organization than if they do not have this information. Thus, structuring the organization for optimal communication can help individual motivation.

There has been a good deal of literature on the question of how to expose members of research and development laboratories to the information they need to have to do their jobs well. One concern has been the accessibility of technical literature to the members of the laboratory (Fisher, 1980). To ensure that people will become acquainted with other activities of the laboratory and with new technical developments, there has been a greater focus ...