11.2. STAGES OF TECHNOLOGY TRANSFER

Transferring technology from an R&D lab to manufacturing, marketing, and the ultimate user is an important function. Different organizational elements can play useful roles in successfully reaching this goal. To see how different roles and functions can best be organized, it would help to examine the stages or steps of technology transfer.

Rogers (1983, 1995) suggests five main steps leading to the adoption of technology:

  • Knowledge

  • Persuasion

  • Decision

  • Implementation

  • Confirmation

Knowledge occurs when a potential user learns about the new technology and gains some understanding of its capabilities and usefulness. At this stage the user wants to know what the innovation is, what its capabilities are, and how it ...

Get Managing Research, Development, and Innovation: Managing the Unmanageable, Third Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial