11.8. ORGANIZATIONAL ISSUES IN TECHNOLOGY TRANSFER
In an article titled "Implementing New Technology," Leonard-Barton and Kraus (1985, p. 102) identify a number of organizational issues that affect technology transfer.
The technology transfer manager (or implementer of new technology) has to integrate the perspectives and needs of both the R&D personnel and users. The focus in technology transfer needs to be on marketing the product rather than selling it, with user needs and preferences given proper consideration. Like many other authors, Leonard-Barton and Kraus have identified involvement of opinion leaders in the user organization as a critical element for technology transfer success.
They point out that for implementing new technology, ...
Get Managing Research, Development, and Innovation: Managing the Unmanageable, Third Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
