Chapter 6. MOTIVATION IN R&D ORGANIZATIONS
Goals determine a substantial amount of human behavior (Locke et al., 1981). Motivation to achieve these goals is a major factor in researcher performance and in organizational effectiveness. For these reasons we devote a full chapter to this topic. Individuals have goals and organizations have goals. For maximal organizational effectiveness it is important to make these two sets of goals compatible. In fact, that is the major role of management. The R&D manager must have a clear understanding of both sets of goals and find ways to make them similar, overlapping, and at least noncontradictory.
Organizational effectiveness depends on (1) individual motivation for organizational effectiveness (i.e., individual ...
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