12.5. LEADING INNOVATIVE ORGANIZATIONS
"The old model was how do you get people to serve the organization's goals? Today we have to ask, 'How do you build organizations that merit the gifts of creativity and passion and initiative?' You cannot command those human capabilities. Imagination and commitment are things that people choose to bring to work every day—or not."
Gary Hamel (Barsh, 2008, pp. 27–28)
The challenge of balancing creativity and value creation faces the leadership of all organizations, even icons such as Bill Gates of Microsoft, Jeffrey Immelt of General Electric, George Buckley of 3M, and Antonio Perez of Eastman Kodak (Herbold, 2002; Brady, 2005; Hindo, 2007; Hamm and Symonds, 2007). This ongoing balancing act is experienced ...
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