PROLOGUE
The longest journey begins with the first step.
—OLD CHINESE SAYING
About a year before I started writing this book, my editor at McGraw-Hill urged me to write a supplement to my first book, The Product Manager’s Desk Reference (PMDR), since that book had surpassed everyone’s expectations. The PMDR established the definitive body of knowledge for Product Management. In fact, it has become a standard reference for product managers, Product Management leaders, marketers, and others who help create, develop, launch, and manage products and services.
After considering his suggestion, I admitted to my editor that I could not visualize what I’d want to write about in a supplement. And for me, visualization is critical to anything I undertake. ...
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