PRAISE FORMANAGING PRODUCT MANAGEMENT
“Managing Product Management is a must-read for all business leaders driving their organizations to develop winning products and solutions. The book’s insight and thought-provoking scenarios help crystallize actions needed to achieve growth and marketplace success!”
—Jerry Rose, Vice President, Product Management,United Technologies Corporation, Fire & Security
“Steven Haines’s diverse industry experience is clearly evident in this well-written guide to creating a high-performance Product Management function. His thesis is that product managers should operate as CEOs of their product lines, being the essential bridge between all the functions of the company to drive product line strategy and execution. Helpful ...
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