CONTENTS
Introduction: Why Product Management Matters to Your Company
CHAPTER 1REINVENTING THE WHEEL—FOR THE LAST TIME
CHAPTER 2DESIGNING AN ORGANIZATIONAL STRATEGY FOR PRODUCT MANAGEMENT
Case Study ISpotlight on Product Management Excellence: Thomas & Betts, by Bob Caporale
CHAPTER 3EVERYONE IS IN THE PRODUCT MANAGEMENT SANDBOX
CHAPTER 4SOLVING THE PUZZLE OF THE PRODUCT MANAGEMENT ORGANIZATION
Case Study IISpotlight on Product Management Excellence: TD Canada Trust, by Thomas Dyck
CHAPTER 5CLARIFYING THE ROLE OF THE PRODUCT MANAGER TO IMPROVE STAFFING STRATEGIES
CHAPTER 6CULTIVATING AND SHAPING PRODUCT MANAGERS
Case Study IIISpotlight on Product Management Excellence: FedEx Services, ...
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