Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

MISSING MOMENTUM

Despite many issues as mentioned in this book, in the past several years Product Management has had a profound impact on the corporate landscape. Nowadays, more and more senior product leaders are seated alongside other functional leaders at the executive-level “table” in a substantial number of companies. In the years before my recent observations and data collection, the majority of Product Management leaders reported to a Marketing executive, or in technology companies, to Product Development. In recent times, the situation has shifted: In the past couple of years, in about half the companies studied, Product Management reports to a CEO or general manager. This is especially true in larger business-to-business firms. About ...