Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

LEADERS NEEDED

Many of the recommendations in this book rely on some accepted “givens.” The most important is that actions are catalyzed by leaders. About the time I started this book, my company did some research that looked at Product Management from the perspective of both leaders and product managers. What we found confirmed what we have encountered all along. There are many gaps between what leaders say and what product managers see. Without speaking to the actual details of the gaps, the bottom line is that product managers and their teams need clarity of purpose, and their teams look to leaders for guidance about this. Put another way, product managers want to know what’s expected, how they will be evaluated, and how their bosses will ...