ACKNOWLEDGING DIFFERENCES

Many cross-functional product teams will likely have product lines that span many geographic areas in one country or multiple countries. Also, the team may be made up of people from various national and cultural origins. Therefore, team members will need to develop a healthy respect for each other’s cultures, values, and norms. Recognizing the various aspects of diversity among cultures is one thing. Learning how to adapt can be quite a challenge.

Team members can be directed to check out articles, books, or information online to broaden their outlook. They should also check your company’s guidelines (if they exist). Traveling to those areas with some degree of regularity is also important. Furthermore, it’s not just ...

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