ACHIEVING SUCCESS
Applying the idea of community building in Chapter 7, you can say a cross-functional product team is, in actuality, a small community composed of professionals from different functions who come together for the purpose of managing the product’s business. Here are some additional recommendations to consider in order to successfully embed the structure of the cross-functional product team within in your firm:
1. Start small. Start by creating one cross-functional product team—consider it a pilot program. This will help you to work through the protocols to establish this entity, monitor progress, maintain relationships, and review situations as they arise. I recommend “overcommunication” between the senior leadership team (or ...
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