Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

SUMMARY

The Product Management community of practice should be an ongoing element of any organizational strategy. In other areas unrelated to Product Management, communities of practice are catalyzed and perpetuated in a fluid, dynamic, unplanned manner. They are held together by their members’ passionate interest in learning and sharing. The benefits of this type of approach cannot be disputed.

I acknowledge that setting up a community of practice is a complex challenge for senior leaders. Nevertheless, product managers are some of the most important knowledge workers in any organization. They usually work in hurried, high-pressure environments, and they are often scattered across many locations. Their day-to-day work lives are often unpredictable ...