Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

SUMMARY

The Roman philosopher Seneca once said, “As the soil, however rich it may be, cannot be productive without cultivation, so the mind without culture can never produce a good fruit.” Wow! Companies that cultivate and shape product managers can expect better human performance and better business results—in other words, better “yields” from investment in human capital.

This endeavor may seem overwhelming, and it does take a lot of effort. It may not happen in a day, or even a month or a year, but I urge you to think of this as an investment in time and energy that will fine-tune your portfolio of business managers and leaders. By using some of these techniques, you will find out how to improve your staff, remove poor performers, and fine-tune ...