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Managing Product Management by Steven Haines

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INSPIRING PRODUCT MANAGERS TO MAKE INFORMED, FACT-BASED DECISIONS

The success or failure of a product can be linked to good or bad decisions. Therefore, one of the most powerful capabilities that should be cultivated in all product managers, regardless of level, is their ability to uncover data from many sources, analyze the data, and make decisions. To me, managing the product’s performance is a nonnegotiable competency for product managers. However, going through the process of assembling and analyzing data leads to some big questions like “So what?” or “What should we do?”

When product managers make or contribute to informed, fact-based decisions, they earn empowerment and credibility. When product managers synthesize data from many sources ...

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