Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

IS THERE A CORRECT STRUCTURE FOR PRODUCT MANAGEMENT?

I firmly believe that using the Product Management Life Cycle Model as a stable reference point can greatly contribute to getting members of an organization on the same page in terms of planning, execution, and management. But there can be times, as mentioned in Chapter 1, when an appraisal of prior transformative efforts may be needed, especially for the Product Management organization. I believe that some of what I cover below may be helpful for you because it is based on what I learned from observations, diagnostics, and interviews carried out for this book.

In many of my interactions with senior leaders, I am often asked about organizational design and the optimization of those designs—especially ...