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Managing Product Management by Steven Haines

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DIFFERENCES THAT DETER PROGRESS

At the core, Product Management is the most effective organizational structure to enusre that products are effectively managed, from beginning to end, in a holistic manner. As I’ve shown thus far, the Product Management Life Cycle Model represents that position, with the purpose and context for each Area of Work described earlier.

Unfortunately, in some environments, this beginning-to-end approach to Product Management is not applied as I believe it should be. The diagram shown in Figure 4.3 will show you what I mean. Notice that the New Product Planning box is smaller, the New Product Introduction box is larger, and the Post-Launch Product Management box has dashed lines around it and is disconnected from the ...

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