Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

MONITORING KEY PERFORMANCE INDICATORS

Product managers will always encounter cross-organizational or cross-functional challenges. Beyond the role clarity issue, I find that many of those who work with product managers do not understand or appreciate many of the key performance metrics that are, or should be, used to monitor the product’s progress. This is where many firms’ process-related shortfalls become apparent. Notable among these deficiencies are:

 

Limited market insight due to a lack of ongoing market research

Inattention to vital key performance ...