Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

NONNEGOTIABLES FOR PRODUCT MANAGEMENT ORGANIZATION

Product Management as a function earns its reputation as the orchestrator of work across functions and geographies to help the company fulfill its strategic intent. I definitely prefer product-oriented structures, but it doesn’t really matter what structure is used. No matter the structure, Product Management should be able to thrive in any type of organization. Therefore, Product Management as a primary organizational element should be nonnegotiable. Companies need Product Management to build the products and portfolios that provide for the financial well-being of the firm. Product Management is the function that harnesses the cross-organization and cross-functional resources required to strategize, ...