Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

THOUGHTS ABOUT ORGANIZATIONAL STRUCTURE AND DESIGN

All companies are organized to fulfill the strategy and objectives of the firm. Everyone I spoke to and surveyed for this book validated this point. My research also indicated that some structures have a strong bias toward products or technologies; some seem motivated by corporate policies and politics. Some structures are put in place because they help the company save money, achieve efficiencies, or improve revenue—typical drivers you’d see in any text or consultant report. Some change from functional structures to geographical structures; some move from product focus to customer focus; and some make other types of transformations. No matter the reasons or motivations, the impetus to view change ...