THE PRODUCT MANAGEMENT ORGANIZATION AS A LIVING SYSTEM

In Chapter 3, I compared the organization to the human body, and Product Management to the DNA that is in all the cells and organs. These overlapping, interlocking systems and functions influence each other in very complex ways in order for the entity to perform well. Changing circumstances (whether in the body or corporation) engender a fluid array of decisions driven by finely tuned protocols and methods. As we monitor our “bodies,” we are supposed to recognize when something is wrong and take care of harmful situations.

In Peter Senge’s book The Fifth Discipline, he refers to “systemic awareness” as a necessary characteristic of people working in corporations. Systemic awareness is defined ...

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