Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

NEW PRODUCT DEVELOPMENT PROCESS CONTINUITY

Not only do we have the problem of different process models, many companies don’t stick with the program. Why? Those involved become apprehensive about the implications of additional work and perceived rigidity, and they worry that there may be an excessive need for constant governance. As a result, they either remake the model or reorganize. It is certainly easier to remake presentation slides than it is to monitor and respond to situational changes that enable continuous improvement.

In other analyses I’ve carried out, I’ve learned that executives become impatient because they don’t see material returns such as cycle time reduction or improved decision making. In one situation, after a root-cause analysis, ...