THE IMPACT OF A GEOGRAPHICAL REORGANIZATION ON PRODUCT MANAGEMENT
There are many companies that have actually had vibrant, productive product managers—and then the company reorganized! As I learned from my research, such reorganizations can often cause some unintended consequences.
In Chapter 1, I related a story about a company that reorganized along geographic boundaries that shifted accountability for the P&L to local geographies. In fact, there were two companies I worked with in two different industries that chose this structure.
Both firms chose this path because it seemed logical to be closer to customers and to be more responsive to the needs of those customers. However, in addition to the problematic issues I raised in Chapter 1, there ...
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